1. Think Lemonade: Don’t complicate things. The business of dentistry is like a lemonade stand – you recognize customers needs, you offer a great product and service, you make the consumer aware of your product, then you make it affordable and convenient. You must manage your plan, your resources and your finances for success.
2. Manage Well: You’ve heard Benjamin Franklin’s saying, “Drive the business or the business will drive you.” Think about it – build your business like a high-performance car. Engineer it, put every part in it’s proper place, give it great aesthetics, and make it different an better than the rest. When everything is centered on maximum performance, you will easily climb into your office and gently manipulate the wheel. Everyday business can and should run this smoothly with patients enjoying the ride.
3. Avoid Micro-Managing: Superior management depends on leadership and requires little more than motivation other people. Many dentists complain that their staff is just not motivated and they blame them for problems and poor results. As unmotivated staff is symptomatic of weak management. Dentists are only as good as the people around then so find quality staff, with positive chemistry, and delegate as much responsibility as possible.
4. Keep Evolving: As dentists, we struggle with the awful evil of pride. It keeps us from happiness and hinders our ability to succeed. We find it uncomfortable to listen to the advice of others. All advice, whether wise or foolish, is profitable.
5. Get Help: The reason most dentists are struggling in business is because they are Ill equipped with a lack of formal education, are too busy to engage in mentorship, and are not learning modern practice management ideas to prosper in the midst of drastic changes in the business of dentistry. Dentists are compromising clinical success because they’re stressing over business. hen it comes down to it, business is like any other learned skill. very few have a natural aptitude for it. If you are a dentist who is not a “natural” understand that the next best thing is handling business yourself is having the intelligence to find someone who can handle it for you. So let’s face it, dentistry and business go hand in hand and we no longer have the luxury of separating the two. Dentistry is becoming an increasingly more competitive business and those who fail to morph, to transform quickly between the roles of clinician and business person, will struggle. Those who do morph will enjoy a new kind of success and prosperity.