Keynote Speaker

Dr. Steve Rasner   "Realizing-The-Dream 10 Years Later..."

Separating Truth From Fiction For Enduring Personal And Professional Success Or For The Practice That Had It, Lost It, And Wants It Back.

Enduring success in dentistry is no accident. It happens through clinical excellence, skillful leadership, and most of all by individuals overcoming the obstacles that come with life.

This presentation may go down as the best two hours ever given in dentistry. It will be given by the same individual who launched his speaking career with Excellence In Dentistry 12 years ago. Dr. Rasner has gone on to become an international award winning presenter. A career that has resulted in one of the
most successful and respectful practices in the world despite a string of heartfelt tragedies. The high and lows, from one of the great inspirations in the speaking world today.

Dr. Rasner's topics will include:

• Why protocols (what to do when) are the keys to stress free days
• How to maintain extraordinary production even in these times!
• How to keep the same staff an average of 16 years without going broke
• Why giving back leads to a high net income
• Why balance is the missing link to true personal and financial wealth
  

Friday Kick-Off Speaker

Dr. Steffany Mohan  It's 2010 - Are You Still Practicing in 1999?

Dr. Steffany Mohan's specialty is how to get more new, quality patients for LESS. There are many new ways to promote your practice, but none is better than the internet. Learn how Dr. Mohan has made practicing dentistry easier, more profitable and more fun.

Dr. Mohan sold her first dental practice after doubling it in size and revenue in seven years. She then created a start up practice in a small Midwestern city; taking that practice to more than $2 million annual revenue in less than three years by incorporating the following topics:

• How to Get New Patients for Less Money or for FREE
• How to use the Internet to Get the BEST patients into your practice
• What strategies work NOW that didn't even exist 10 years ago
• How to Grow Your Practice, Even in the Current Economy
• What is Social Media and Why you MUST use it NOW!
  

The systems that Dr. Mohan used to accomplish these successes are replicated in the GKG method. Their use of new and innovative methods continue to bring in an average of 100 new patients monthly even during these tough economic conditions.

Special Uncensored Guest

Dr. Howard Farran  "Virtues Of Profitable Dentistry"

This course will provide the tools needed to help build a great, meaningful and profitable dental office. Applying these tools provides the ultimate staffing formula to create high energy for performance under stress and still achieve daily goals.

In addition, Howard will be teaching how to control your accounts receivable with bonuses, how to separate the main business strategies of market differentiation, cost leadership, and target marketing so you can acutely focus your business while turning your patients into raving fans.

Topics include:

• Basic virtuous business fundamentals
• Dental practice profitability with diminished stress
  
• Staffing formula for a highly motivated team

Dr. Alvin Arzt    Endodontics For The 21st Century -
                                  The Sargenti N² Method

Dr. Alvin Arzt will demonstrate how you can increase your endodontic success rate using proven techniques and procedures, ensuring continued success for years to come. Current research has again shown that the 6.5% paraformaldehyde in N² is the safest and most efficient bacteriocidal root canal sealer out today. It will destroy the bacteria in a canal which all the present mechanical techniques and other sealers cannot eliminate.

Dr. Arzt will discuss:

• Positive biological and histological background using N²
• Canal engineering:
              - Giromatic and new ¼ turn contra-angles
              - Ultrasonic instrumentation
• Compatible with gutta percha
• Posterior teeth made easier
• One appointment treatment
• Apicoectomy an obsolete approach
• Pedodontic endodontics
• Increasing your success rate

Dr. Arzt introduced mechanical instrumentation to the U.S., publishing one of the first articles on the use of the ¼ turn reciprocating Giromatic handpiece. He was one of the first dentists to advocate one visit root canal and helped eliminate culturing in root canals. Most of the accepted principles of basic root canal techniques used today were first introduced by Drs. Sargenti and Arzt. Dr. Arzt is author of the text, "Canal Engineering For Everyday Practice" and numerous articles on root canal therapy.

Dr. Craig Callen  The Million Dollar PLUS Blue Collar Practice

This high-paced seminar is geared to the whole dental team. Start with how to market in this tough economy. See how Dr. Callen has been able to thrive in a local economy that has been in a downswing since 1975! Learn about simple to implement procedures in your practice to boost your bottom line such as implants and CAD CAM.

Today's materials are changing so fast you need to work hard just to keep up. Discover the single best purchase Dr. Callen ever made that increased his production over $100,000 the first year on a $5000 investment.

Topics Include:

• Marketing in a Tough Economy
• Implants Made Easy
• Crown and Bridge and CAD CAM
• Dentures for Fun and Profit
• Other Management and Clinical Topics

Dr. Brady Frank  Multiple Streams Of Income In Dentistry -
                                Accumulation Theory vs. Cash Flow Theory

If you feel you have paid hundreds of thousands or millions of taxes over your career then this seminar is a must attend. You will learn how to convert your highly taxed income as a dentist into multiple streams of cash advantaged or tax free cash flow. The techniques examined can be implemented by any age range dentist and can be implemented next week in your practice. If you want to find more abundance in your practice and bring more security to your retirement Dr. Frank is looking forward to seeing you in the audience to discuss:

• Learning how to double your net through the addition of implant placement in your practice.

Is it better to have $2 million dollars cash in the bank or $120,000 a year in residual income? Find out the answer to this question and how to predictably add 2 to 3 more streams of income into your life as a dentist.

This seminar is designed to introduce some guiding principles that can be
immediately implemented into the practice that will make you more efficient, effective and profitable regardless of the economic conditions.

This is a "must attend" event where you'll hear:

• Ralph sharing his 7 most critical guiding principles that never change regardless of the economy
• Discussions on the current economic conditions and see how they are directly tied to dentistry
• How to outline a strategy for obtaining new patients, retaining existing patients, and reactiviating patients that have fallen through the cracks
• How to reach the potential patients in your marketing area. You will discover the secret of differentiation, the value of solving compromises, and how the power of focus allows you to actually be everything to all potential patients
• How to introduce the concept of Practice Management Extension Tools and why they will help you work smart while saving thousands of dollars, and
  increase practice revenue.

Each practice will receive a copy of the Magic of Business Charisma book.

Dr. James McAnally  Restorative Dentists May Change Lives
                                       But Healthy Heart Dentists Save Lives. 

How To Translate The Oral-body Inflammatory Connection Into More Patients, More Profit, And A Healthier Community.

50% of the annual death tally in the US is attributed to diseases with an inflammatory component all with links to periodontal health. 30% of deaths with a perio component are from heart disease alone!

While the evidence is in and the discussion is at the forefront in the profession, few understand how to take the scientific data and impact local patient health or to see a benefit from their practice. Even fewer understand how to interact with local physicians and cardiologists in this matter. For those that understand how to relate to the physician correctly, the end result is more patients coming to the practice being told to get healthy dentally.

Oftentimes these patients have other restorative, reconstructive and implant needs that come along as part of the referral. If you want more implant, perio, or restorative dentistry, you won't want to miss this "gloves-off" presentation by the Guru of complex marketing and sales, Dr. James McAnally of Big Case Marketing. He who takes action first wins!

In this lecture you will learn:

• The best way to initiate the dialogue with Physicians and existing patients
• How to promote to your patient base
• How to create risk for Physicians who ignore dental disease
• How to promote to Physicians beyond your existing patients
• How to inform the local community by direct marketing

David Stone  How to Build Your Practice in Any Economy

David Stone has over 40 years of experience in Sales and Direct Response Marketing. He has been marketing for Doctors for over 22 years in every state with an incredible 96% success ratio.

Learn how to successfully market your practice by using Dave Stone's proven techniques:

• How to get more New Patient Referrals
• How to get 12 to 15 good new Fee-For-Service Patients every month, at a cost you can afford
• Why you should never pay to pre-print 20, 40, or 50,000 marketing pieces in advance again
• How to determine if your marketing is working for you
• How to determine if your staff is bringing in potential new patients...or chasing them away
  

Dr. Mike Abernathy  The "KEY"

You will never be able to implement any success strategy, successfully market your practice, increase your case acceptance, decrease your overhead, or create financial independence without the "KEY."

There are no quick fixes or silver bullets. But it is possible to move from thinking and feeling "I have to go to work today" to "I want to go to work today." Come and learn how.

Nothing you will hear at the "19th Annual Spring Break Seminar" meeting will work without understanding and implementing this step-by-step road map. For the first time, you will be able to control your future and move your practice to any level. For the first time ever, Dr. Abernathy will reveal how every practice he has owned or consulted with has an unfair competitive advantage. This advantage guarantees success in any economy and once you have the "KEY," your practice will never be the same.

In addition, every attendee at Dr. Abernathy's presentation will be given access to an additional 4 hours of personal coaching audio covering dozens of critical practice management and growth strategies - at no extra cost! So come to Orlando, have fun, but whatever you do, do not miss the first ever presentation of The "KEY."

How To Become The Most Valuable Player On Your Dental Team

Tina will help you sharpen your skills to maximize your productivity while achieving a pivotal role in a winning team. Through real life examples, Tina will give you actionable suggestions for achieving success, satisfaction and financial stability for your family. With humor, insight and infectious enthusiasm, Tina will help you find your answers to these commonly asked questions:

• Why should I help with the productivity for my dentist-what's in it for me?
• How can I motivate a patient to take ownership in their treatment plan?
• What role can I play in helping my team grow financially?
• How can I help myself embrace financial success?

Let Tina help you find the Green in your Future in Black and White! She'll show you how team loyalty, dedication and commitment to shared success will benefit your practice, your patients and your family.

Dr. Chris Griffin  " 3-Day Dentist"System

Have you ever wondered, "What good is building the perfect dental practice if you don't have enough time to enjoy anything?"

Two years ago, Dr. Griffin was struggling with a problem all too common in dentistry
today. He wanted more time off with his family, AND he needed more money to
support that growing family. A conundrum. Well, you can come hear how he managed to steal both more time and money from his small town practice located 45 minutes from the nearest movie theatre.

Guess what else? Even though his 3-Day Dentist System was designed to give more time off with the kids, the lake, or the golf course, it has been proven and tested through the trials of the New Economy to allow "regular folks" to produce GAWDY, even SUPERSTAR level production numbers in the toughest of environments.

At this lecture you learn concepts and little nuances that are so simple and so powerful that it will SHOCK you that you didn't think about them yourself!

In this lecture you will learn:

• How to double EACH assistant's productivity with a fraction of her current effort
• How to make Room Setups so easy a Doctor could do them
• Seeing your patients when they want to be seen, TODAY
• How to increase your production in the clinic you have now, without the expense of building on
• How to skyrocket your new patient numbers by seeing them today for real dentistry, not patchwork
• How to improve communications between the front and back staff and put out those fires before they happen
• Never seeing a hygienist waiting on the Doctor again

Come learn the HOTTEST thing going in practice efficiency!
You know how you hear those HUGE production numbers and you wonder how in the world they are even possible? Much less, without killing your staff or dislocating something in your own body.

Well, the secret is out. Some day soon, most practices will be using this very simple
and elegant practice technology to solve these common daily stresses:

• Loss of FOCUS by the Doctor
• Tension between the front office and the clinical staff regarding the scheduling
• Constantly running behind
• Hygienists always waiting for the doctor
• Almost starting a procedure on the wrong patient (or wrong tooth)
• "Work-Ins" messing up the schedule

When you take a couple of hours to implement this amazing little system into your practice you will KNOW that your practice can supercharge its capacity. Assistants and Doctors will gain confidence in the schedule and will be able to focus only on the patient in front of them.

This simple technique will guarantee that you will be able to help more patients each day. Learn the Route Board Practice Growth and Focus System and feel the power of saying, "Yes," when patients call your office and want to come in today.

Douglass Lodmell, JD  Firing Without Fear!

Douglass S. Lodmell, J.D., LL.M. is the nation's #1 Asset Protection Attorney and leading expert at helping dentists to create the most successful and legally streamlined practice possible. He works with the nation's top dentists and practice management firms and protects over $4 Billion for his clients. This talk is one of the most popular and energetic you will ever experience and is guaranteed to give you a new sense of power to take control in your practice and move you and your team to the next level!

Discussions will include:

• Taking control of your office and create a supportive work environment that your employees will love to be a part of!
• Finding out why keeping just one wrong employee can be costing your practice $20,000 a month - or MORE!
• Understanding why Doctors keep employees even when they know they are a negative influence in the practice and what you can do about it immediately!
• Learning how to get every employee in your office IN as a contributing member of your team or OUT of the way of your practice's success with no fear!
• There is no employee problem that cannot be resolved quickly, fairly and without fear - find out how!
  

John Plisky  Send Less To The I.R.S. And Add
                                   Six Figures To Your Net Worth Each Year

You may have noticed that minimizing your tax burden is even more important now that you've built up a profitable practice. Unfortunately, between the IRS' overly complex regulations and Wall Street's seemingly insatiable greed, most dentists end up stuck in the wrong retirement plan - or worse yet - no retirement plan at all.

So join us for an eye-opening discussion with retirement plan expert John M. Plisky from DentistRetirementPlans.com as he reveals exciting real-life examples of doctors who've dramatically cut their tax bills and set themselves up for a wonderful "second half" of their lives.

You'll come out knowing exactly which type of retirement plan is best for this stage of your career and you'll discover...

• Two tell-tale signs that you've outgrown your SEP, Simple or 401(k) plan and are now ready to go beyond your old plan's limitations
• How do you invest your plan's assets in such uncertain times?
• Learn which popular investments smart doctors are avoiding - and why
• Effectively exempt up to $207,477 of your profits from the tax hikes you know are coming (How else can they pay for all those deficits and bailouts?)
• The surprisingly way to work the same amount, earn the same amount, but make your retirement money last years and years longer. (You'll be shocked when you see the numbers for yourself!)
• Actual case studies of dental practices (both large and small) where the owners keep 91% or more of their plan's contribution for themselves while still passing the IRS' stringent tests
  

Dr. Swain will discuss the following:

• Learning about this conservative orthodontic option that dentists around the world are adding to their practices
• Short Term Ortho is highly profitable, easy to learn and easy to implement
• How Six Month Smiles systemizes and simplifies orthodontics for GPs
• With Short Term Ortho, orthodontics no longer is a mystery for GPs
• Profitable ortho that EVERY GP can immediately add to their practice
• Fun and rewarding dentistry that patients are excited about
  

Dr. Vincent Monticciolo Turbo Charging Your                                              New Patient Numbers

This program is designed to take your dental office to the next level. Learn how to get new patients consistently flowing into your practice while keeping your existing patients returning, even in slow economic times. Discover how to maximize your office's production potential with a few easy-to-implement systems.

Promote your practice while at the same time giving back to your community. Find out how to deal with disgruntled patients, prevent Internet web defamation and protect your reputation by implementing a simple program.

Dr. Monticciolo will discuss how to achieve the following:

• 8 million dollars in collections annually
• 500 new patients per month
• Marketing and advertising tips
• Learning the power of Dentistry from the Heart
• Turbo charge the new patient flow
• Learning the importance of Dental Justice

Dr. Lorin Berland  Biomimetic Same Day Inlay/Onlays

Dr. Berland will present the philosophy, methodology, techniques, materials, and equipment as well as case studies to illustrate the Same Day approach to Biomimetic Inlays and Onlays. Demand for these esthetic tooth preserving alternatives to amalgam, gold, and crowns is growing everyday.

Dr. Berland will discuss the following:

• There are no temporaries
• No costly second appointments
• No embarrassing "lost temporary" visits between appointments
• Patients appreciating getting it all done the same day
• How your bottom line will soar!

In 2008, The American Academy of Cosmetic Dentistry honored Dr. Berland with the 2008 Outstanding Contributions to the Art and Science of Cosmetic Dentistry Award. Now you can learn Dr. Berland's technique for replacing defective amalgam restorations while at the same time conserving and reinforcing remaining tooth structure

Dr. Joe Capista  You, Your Dental Business, And Success

In this powerful presentation, through the lessons learned in his successful multi-million dollar dental practice.

Dr. Capista will teach you how to develop systems that will:

• Improve the patient experience and your relationships with them
• Set goals for yourself and the office
• Develop a success strategy for your personal life

Dr. Joe Capista will present "The Success Triangle™," which encompasses the areas of Product (our dentistry), Internal Marketing and External Marketing, a Systemized Case Presentation, a Systemized Office Visit, and the relationship each of these areas has to the other.

He'll cover the importance of having a good product prior to extensive external marketing, the relationship internal and external marketing have to being a good dentist, how to do systemized case presentations for anterior and posterior dentistry, and how to do a systemized office visit.

Dr. Capista will delve into what he describes as the five-part formula for TOTAL SUCCESS for achieving success and happiness in both your professional and personal life. You'll learn that a large part of success is the ability to keep relative balance in all areas of your life.

Cindy McKane-Wagester, RDH, MBA
Do You REALLY Have A "Practice Within A Practice"?

(COPYRIGHT, 1995, 2009 Cindy McKane-Wagester)

Dental hygienists are experts in education and clinical skills but they are also responsible for creating and maintaining a "Practice within a Practice." The dental hygiene department is the PULSE of the practice. When a dental hygiene department is down, so is the whole practice. Learn how to audit your current practice situation, develop a 12- month business plan, execute, and reach your target goals in 6 months.

What are the 10 most critical elements of a successful DENTAL HYGIENE Management/Marketing Plan? This program covers the "how to do it," step-by-step so you can get the same results that Cindy McKane-Wagester has...

• If it's not written down, you really don't have a plan
• You ARE the CEO
• Get everyone on your team involved
• You need a department audit and realistic budget
• Implement management/marketing support systems
  

Dr. Louis Malcmacher  The Hottest Topics In Dentistry Today

These practical concepts will enable you to offer new dental services, reduce your stress, significantly increase your production, substantially lower your overhead, and have fun doing dentistry. This seminar is a fast-paced, entertaining, and educational course and is recommended for dentists, dental hygienists, dental assistants and office managers.

This course will get you and your staff excited about dentistry by discussing:

• No preparation porcelain veneers - transform your practice with these new techniques
• Lasers in dentistry - why it is a must for every cosmetic procedure
• Narrow diameter implants - learn to love the lower denture patient
• Motivating your patients to ASK for treatment!
• Learning how to let patients try out their dentistry before treatment
• Real overhead control - maintaining an overhead of 50% or less
  

Howie Horrocks & Mark Dilatush  
Counterintuitive Thought: Prerequisite To Effective Practice Promotion

The ultimate goal of this presentation is to help the dentist and dental team understand how their own beliefs and intuition may be destroying the successful promotion of their practice. Eight, very common intuitive beliefs will be discussed. Each of the eight will begin with how the audience truly feels or what they truly believe. Then, new proven information will be introduced. This new information will likely be completely counterintuitive to what the audience thought or believed. Once the audience grasps the new information, specific instruction will be given to help them apply what they have learned to their own practice promotion efforts.

Learning objectives:

• Through audience participation, explore everyone's current intuition on several (8) key marketing/promotion topics
• Explore the inconsistencies between the audience's current intuition and the proper and proven ways to successfully promote your practice
• Provide clear proof that their current intuition is harming their own promotion efforts
• Provide clear, concise, and proven methods to alter audience intuition and, in turn, more effectively promote their practices when they return after the event

Dr. Woody Oakes  Straight-6-Scheduling

William W. Oakes, DDS, has been in dentistry for 30 years. He founded "Excellence in Dentistry" which publishes The Profitable Dentist magazine, provides educational products and conducts two national seminars each year. He also founded Oral-Vision, Inc., which became the nation's second largest manufacturer of intra-oral cameras.

He has been in private practice since 1974 and serves on the staff of Floyd Memorial Hospital. He has published 17 dental books, authored numerous articles in peer-reviewed journals, and has presented over 500 lectures throughout the United States and Canada. Dentistry Today recently named him (again) as one of the top lecturers in dentistry! In this presentation, he'll discuss his "Straight-6-Scheduling" system, which will allow you to produce more before 11 a.m. than you used to produce all day.

Once he put the entire system in place, his production went from $42,064 to $76,097/month...in only three short months. That's an 81% increase with no added staff or chairs... and that $76,097 was back in 1987 when the Dow was 2700, gas was 95¢, a first-class stamp was 22¢ and the median household income was $26,000!

Here's just some of what you'll learn:

• How to decrease your workday from eight hours to only six hours
• How to decrease your work week from 40+ hours to only 24-26 hours/week
• How to spend more time with your patients... no "chair-hopping"
• How every day can be productive.... not just busy

Woody's staff absolutely loved the "Straight-6-Schedule." After all, they worked an average of 14 hours less per week, earned the same income, except they enjoyed bonuses of $500+/month.

In this presentation, you'll learn how to schedule like a pro. Your "busy" days will become highly productive days.

Garrett Gunderson  Newest Rules To Get Rich

Have you learned your lesson from the "Financial Crisis"?  Are you investing or gambling?

Conventional retirement planning strategies, techniques and products are preventing you from fully enjoying life. Learn the rules that the truly wealthy live by, learn how to invest in alignment with purpose you can create a passionate and prosperous life.

Become empowered by utilizing a tool that aligns the right type of investments with you. Risk is not about the investments, it is about the investor. What might be a good investment for someone else, may not be the right investment for you. Where do you have knowledge and a willingness to learn more? Learn to lower risk while maintaining or increasing returns by understanding your greatest asset.

Jimmy Vee & Travis Miller  Maximum Wake Zone:

How to Make Waves, Get Noticed & Accelerate Your Success Using Online Video and Social Media

Together, Jimmy Vee and Travis Miller have spent over 96 million dollars in marketing and generated more than 12 billion in sales for their clients. These two leading experts on attracting customers to small business owners, entrepreneur start-ups, and sales professionals created the powerful concept of Gravitational Marketing® to show how one can naturally attract a steady stream of qualified prospects who pay more, stay longer, and gladly refer their friends and families.

Jimmy Vee and Travis Miller will reveal these concepts:

• Same is Lame - discover the untapped secret weapon you already possess that can instantly make you more popular
• Helper or Huckster? - make this colossal mistake and you'll be instantly branded with the social media "Scarlet Letter"
• Fast Forward - a simple method that can accelerate your success using a pocket camera and 9 highly productive minutes per day
• Maximum Wake Zone: How to Make Waves, Get Noticed & Accelerate Your Success Using Online Video and Social Media will teach you how to leverage the power of social media (like Facebook & Twitter) and online video to attract customers and achieve success at warp speed without twittering your life away.