Spring Break Seminar - Dental Marketing Strategies, Dental Coaching and Dental Practice Systems.

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Local Phone: (812) 949-9043    Fax: (812) 949-8535

The Profitable Dentist Magazine
Since 1987 , Over 25,000 dental offices have received The Profitable Dentist magazine.
Spring Break Seminar

Join Dr. Woody Oakes
in Destin for his 22nd
Annual Spring Break Seminar!

April 11 - 13
the Sandestin Golf & Beach Resort

Starts in:

 

The reality is that only one person can change your practice (and your life) and that person is YOU. So join me at this year's event, and you'll discover how!


Exhibitor Prospectus  •   Exhibit Application  
•   2013 Agenda  • Destin Hotel Information  

2013 Spring Break Exhibitors

Host

Excellence in Dentistry®
(Publisher of The Profitable Dentist® Magazine)

Reservations For Attendance

Excellence in Dentistry®
1-800-DESTIN-7 (337-8467) or (812) 949-9043

Location

Sandestin Golf & Beach Resort
9300 Highway 98 West
Destin, Florida 32541
1-800-320-8115
Request Excellence In Dentistry Group

We recommend staying in accommodations nearest to the Baytowne Conference Center (Grand Sandestin or Village units) if you do not have personal transportation.

Tuition

$997 $847 Early Bird Doctor Tuition or
$997 Doctor and 2 Team members (Limited Time Offer!)
$297 $197 Spouse or each team member

Airport Info

Ft. Walton Beach (VPS) 30 miles from resort
Northwest FL Beaches Int’l Airport (ECP) 47 miles from resort.
Pensacola Regional Airport (PNS) 65 miles from resort.


 

Bryan Flanagan (Keynote Speaker)

"Communicating For Fun And Profit!"

Your ability to communicate determines your success. The success of your practice is determined by how well you communicate the value of your services.

At the conclusion of this presentation, each participant will be able to:

  • Communicate the value of treatment plans to patients
  • Present treatment plans with more confidence, competency and comfort
  • Implement six (6) Essential Communication Skills

As a seasoned sales professional, Bryan Flanagan joined the Zig Ziglar Corporation in 1984 and served as Director of Corporate Training for over 20 years. In 2005, he founded Flanagan Training Group. He designs and delivers training programs that improve team and individual productivity and growth.

These objectives are accomplished via a highly interactive program where the participants actually practice communicating the value of his or her practice! And, They’ll laugh as they learn how to do so easily and effectively!

 

Dr. Michael Kesner

"Double Your Revenue And Cut Your Stress In Half"

Dr. Kesner went from a burned out "barely getting by" dentist for 19 years, to a multi-million dollar practice in the top 1% in the nation. Dr. Kesner figured out the secrets to success in dentistry and how to cut his stress in half.

Here is some of the information he will share:

  • What the most successful practices do that you don’t
  • How he went from $675,000 to over $4 million in only 6 years
  • How his scratch practice went from zero to $200,000 in 5 months
  • How the team runs the business and the doctor just does the dentistry

Doesn’t it make sense that the dentists in the top 1% are doing something different than 99% of the rest of the dentists? Wouldn’t you like to know what those secrets are? I will tell you this and more. You will be surprised to find out that it’s not what you think it would be. It’s not rocket science…it’s just different.

If you are willing to change the way you run your practice, then you can double your revenue and cut your stress in half this year.

 

 

Dr. Brady Frank

"I2 Modules Of EFFICIENT Implant Placement For The GP"

Featuring"1-drill implant procedure," "No-drill implants" AND the "5-minute implant, abutment and crown": These procedures will literally skyrocket your practice to a new level of productivity and satisfaction.

After completing this course the general practitioner will be able to:

  • Identify the suitable clinical situations for the 5 flapless/sutureless soft-tissue surgical implant access procedures (to include the direct, highspeed handpiece, tissue punch and mini-envelope procedures)
  • Identify situations that lend themselves to the clinical application of the "no-drill" implant procedure

This course is designed in a layering approach allowing the clinician to progress through the "12 modules of efficient implant placement and restoration" over a fast-paced 90-minute session.  

Bonus information: "Implant Ecosystem":  This explores the mandatory dynamics of the most successful GP practices (who coincidentally place implants) and the interrelation of these principles to building wealth.  Dr. Frank covers topics ranging from highly effective marketing for the implant patient to case planning and case acceptance tips that helped one practice in attendance go from $0 to $235,000 a month within 18 months (startup).  

The objective of this course is to provide a full spectrum of implant procedures that are the most simplified and predictable prosthetic restorative solutions performed by leading GP implantologists today.

 

Dr. Joe Steven, Jr.

"Efficient-Prosthetics"

With this struggling economy, more dentists are returning to offering denture services to their patients. Many dentists have never offered these before. Dentists have been frustrated with these procedures because they did not have proven, efficient techniques to simplify these cases.

In this short presentation, Dr. Steven will address the 3 different denture dilemmas that dentists are usually confronted with:

  1. The Immediate Denture – this 2-appointment technique is the simplest, most predictable procedure that gets excellent results
  2. The Duplicate or Replacement Denture – this 3-appointment technique is the best way to fabricate a replacement denture for the patient without the need to send the denture to the laboratory
  3. The New Denture for the edentulous patient – this 3-appointment technique results in fewer visits and superior results

By the end of this presentation, attendees will know how to market, present and fabricate three different types of dentures.

 

Debra Seidel-Bittke, RDH, BS

"Turning Your Dental Office Staff Into An Extreme — And Profitable — Team"

You may come into work feeling quite productive, digging heartily into your own pile of tasks. But guess what? You may only be brushing the tip of the productivity iceberg! And that translates to money left on the table. Unlock your office team’s collaborative potential by attending this course.

This "can’t-miss" course details:

  • The Morning Team Huddle: 10 minutes can radically change your day
  • Find out 4 missing links to add at least $100,000 USD to your hygiene department
  • Communication challenges for case acceptance and how to handle objections
  • Services to increase profits and add optimal oral health

Attendees will learn valuable tips to get your team on the same page all day long. In addition to providing patients with impeccable care, with this solid foundation you can start building your dental office’s image into one that patients will remember— and will want to return to.

 

Howie Horrocks & Mark Dilatush

"Promoting Dentistry In Today’s Economy: Aligning The Consumer With Your Practice"

The objective of this presentation is to share what truly works and what doesn’t work when promoting dentistry during a recession.

  • The first step is to provide a list of pre-requisites that every dental practice must have to be successful
  • The second step is communicating the decision tendencies of today’s dental consumer (what they want and do not want when choosing a new dentist for their family)
  • The third step is discovery of the primary marketable attributes that are unique to each attendee.
  • The last step is showing the audience how to properly arrange those consumer demanded marketable attributes in the most effective way possible

Attendees will learn how to align consumers with your practice via precise and predictable marketing.

 

Dr. Michael DiTolla

"The Modern Restorative Practice"

Dr. DiTolla’s approach to preps and impressions includes step-by-step instructions which were tested on the most average dentist he knows – himself! Many courses focus on large restorative cases to teach these principles, the types of cases most clinicians do once or twice a year. This presentation will focus on what dentists spend most of their time doing: one and two unit cases.

After completing this program, you will be able to:

  • Recognize the shift of PFMs to monolithic materials that allow the clinician to use high strength materials while satisfying patients’ esthetic desires
  • Be familiar with full contour zirconia and the pros and cons of using this structural ceramic material as a crown and bridge material
  • Cut through the all-ceramic decision confusion, and understand how the CAD/CAM milling process can improve consistency and quality
  • Lower the incidence of remakes dramatically (resulting in increased profitability!)

The object of this course is to teach you how you decide which of the non-metal materials work best in various clinical situations.

 

Dr. Rod P. Strickland

"Facelift Dentures™ - The Untapped Profit Center"

Not every dentist offers services to the edentulous patient, and of those that do, very few report enjoying the process of making dentures. Dr. Strickland has developed denture techniques based on neuromuscular dental principles to create predictable, stable dentures that give years back to the patient’s appearance while functioning better than traditional prosthetics.

Topics include:

  • Today’s expanding denture opportunities
  • What is that "denture look" and why does it happen
  • How is denture design related to the NM position
  • Facelift Denture Technique Overview including the FLD T-Scan procedure
  • How Facelift Dentures can impact your profitability

The audience will come away understanding:

  • The current denture market is underserved
  • There is great potential in every market for high quality, natural looking dentures

The objective to this course is to learn to love making dentures and discover how they can be extremely profitable as well as giving you the personal satisfaction of pleased patients.

 

Dr. Uche Odiatu

"Keep Your Edge At Any Age: Inspire Yourself, The Team And Your Patients!"

Mick Jagger is 69, Paula Abdul is 51, Rod Stewart is 66, Halle Berry is 45 and Jillian Michaels (from The Biggest Loser) is 38. Why not have their energy levels and vitality? Hey, 25, 35 or 65! Do you want to kick off the covers and spring out of bed with incredible spirit? Do you want to be more energetic and ready for your busy clinical day confident you have lots to offer no matter what your age?

After this session we’ll have you bouncing out the door ready to take on the world:

  • FORTIFY your body with the TOP Age-Defying FOODS for a powerful clinic day
  • UNCOVER the code to living without chronic pain and discomfort
  • UNDERSTAND how the human body ages and the new science of anti-aging
  • CREATE a personal blueprint to stay healthy, active and KEEP YOUR EDGE!

Why not have boundless energy and vitality no matter what your age! There’s brand new science that will give you a blueprint for feeling youthful and vibrant. This morning session will have you bouncing out the door ready to take on the world each day.

 

Mary Rahall, MS, MBA

"The Winning Formula - How To Skyrocket Your Number Of Quality New Patients From Your Website and Internet Marketing!"

To stay competitive in today’s market, you need a great website and you need to know the "winning" formula". For the past 16 years, Mary Rahall has worked with hundreds of dentists worldwide helping them attract quality new patients from their website and Internet marketing.

During this course, you will learn:

  • The Winning Internet Marketing Formula and best strategy on attracting Quality New Patients quickly!
  • How to increase traffic to your website through Search Engine Optimization (SEO), Google+, Reviews, Google Ads and Social Network Marketing
  • How to reach a much larger audience - Is your website sending New Patients straight to your competitors? Look at your website on an iPhone and an iPad.
  • New Age Word-of-Mouth - How to get the best testimonials, Google Reviews and Facebook LIKE Reviews
  • The best "Call to Action" features that get your viewers to CALL or EMAIL your office for an appointment
  • The most common mistakes made with Internet marketing and how to avoid them

Attendees will learn how to attract quality new patients by using the latest web design and BEST Internet marketing strategy.

 

Pamela Yellen

"The Five Most Costly Mistakes Dentists Make With Their Money"

Are you frustrated with the conventional investing and retirement planning methods? Tired of spending enormous sums of money on interest payments you’ll never see again? This presentation will reveal the most costly financial mistakes dentists make… and how you can void them.

You’ll discover:

  • How to achieve the peace of mind that comes from steady, predictable growth of your money, year in and year out, and how to know the minimum guaranteed value of your retirement account on the day you plan to tap into it… and at every point along the way
  • How to recapture the interest you now pay to banks, leasing and finance companies
  • How to legally slash your tax bill

Pamela Yellen is a financial security expert and author of the New York Times best seller, Bank On Yourself: The Life-Changing Secret to Growing and Protecting Your Financial Future. Her presentation at our 2012 Spring Break Seminar was so well received we’ve invited her back.

In this course you’ll discover how to become your own source of financing and recapture the interest you now pay to banks and finance companies.

 

Dr. Woody Oakes & Sasha Burau

"The Most Amazing 42 Things You Will Ever Hear At A Dental Seminar"

  • How to know your area, your area code, your ZIP code, better than your competition. Then, we will even show how to "borrow" their "Play Book" in a totally ethical manner
  • How to create your exact marketing strategy and SYSTEM. You will know what to do, when to do it and how to do it with precision timing!
  • How to parlay ONE great idea, in 7 different ways… the FASTEST way to test 10 (or 20) different ideas simultaneously!
  • Plus the top 5 low overhead/high net dental procedures. This alone is worth the price of admission!

Dr. Woody Oakes has been named one of the "Giants of Dentistry" and one of the "Top Clinicians in CE" by Dentistry Today magazine… but it was a long journey to the top. He is a living testimony that hard work and creative ideas pay off!

Sasha Burau is currently pursuing an MBA at the University of Michigan and has been with Excellence in Dentistry for a year and a half. She has also worked in her family’s dental practice for over 5 years. Sasha has worked with ABC’s Extreme Makeover Dentist, Dr. Bill Dorfman, Steve Anderson (Crown Council) and Ralph Laurie (the creator of Practice Works and Casey). She currently lectures with Dr. Woody Oakes and is a part of the 2012 – 2013 coaching program.

In this lecture doctors and team members will learn how to create an exact marketing strategy and why the timing of your marketing is a make or break factor.

 

 

Christine Taxin

"Advanced Dental Billing And Coding"

More insurance billing, better collections. Patients, who understand their insurance benefits, accept treatment. These are just some of the rewards your office can expect to reap by fully understanding dental billing and coding.

Ms. Taxin, CEO of Links2Success, knows the ins and outs, and secrets, of dental insurance and will help you learn how to navigate dental benefits so that your office produces and collects all it can.

**License to use ADA CDT codes has been granted to Christine Taxin. The use of the above statement enables the speaker and host association to hold a CDT course.

In this course you will learn:

  • 2013 code changes and how to utilize the new dental claim form
  • How to tap into wellness benefits
  • How to maximize benefits utilizing diagnostic codes
  • How to treat your patients for their need, not what insurance will cover
  • Legalities of insurance billing

The objective of this course is to gain increased knowledge on advanced dental billing and coding.

 

Dr. Chris Griffin

"The Dental Strategist Reveals The Practice Of Tomorrow And The 7 Steps To Remain Relevant In The Next 3 Years"

One of the few dentists brave enough to tackle lecturing and coaching dental assistants, Dr. Chris Griffin formed The Capacity Academy in 2008 to help dentists increase both their hourly production and overall clinical efficiency. He soon found that no dentist can truly flourish without the help of their trusted auxiliaries.

These are some of the things Dr. Griffin will discuss:

  • Chairside Auxiliary Techniques that you CANNOT practice efficiently without
  • Taking the guesswork out of all extractions so you can confidently work them into your daily schedule
  • 3-step new patient diagnosis that is fast, thorough and almost guarantees case acceptance

The objective of this course is to address and give tools and strategies to overcome the common roadblocks encountered by dentists when they try to increase their production.  He will begin with his 3-step diagnosis technique and continue through all the systems required to deliver more production in the same amount of time.

 

Dr. Michael Abernathy

From "The Hunger Games" To "The Super General Dental Practice"

Dr. Abernathy received his Bachelor of Science from Austin College and graduated from Baylor College of Dentistry with honors. He has successfully owned and managed many businesses in the dental field. He has spoken in 40 states and several countries on clinical and practice management topics.

In this lecture, Dr. Abernathy will discuss:

  • The four deadly challenges to the survival of dentistry today
  • What it will take to survive and thrive during the aftermath
  • 180 degree dental journey leading to the Super General Dental Practice

In addition to the seminar, Dr. Abernathy will distribute a limited number of copies of his new book that spells out every detail, script, and system that makes multi-million dollar practices less stressful, more profitable, and thrive in any location or economy.

This course will show you what it takes to survive in dentistry today and how you can determine if your current practice strategy will provide the outcome you desire.

 

Wendy Briggs, RDH

"Somebody Moved The Cheese: 
7 Proven Strategies That Will Help You Adapt And Grow Your Practice"

Highly successful practices have realized that doing dentistry today the same way it's always been done is not producing the desired results! Many providers are frustrated at shrinking profit margins, higher costs, working longer hours for the same production and the continual struggle keeping the schedule full. Wendy Briggs will share what many of the Top Practices are doing differently than the masses and why their results are better.  Dentists, Hygienists and the entire dental team will enjoy this informative, yet practical formula for realizing higher productivity. The content is more powerful if everyone on the team attends.

In this lecture you will learn:

  • What to differently to achieve instant growth in your practice
  • How to attract a higher number of new patients
  • What the team can do in Restorative and Hygiene to maximize the potential in your practice
  • The 5 Rs for a productive practice and how utilizing these Rs can skyrocket both patient service and profitability
  • Hygiene’s role in a growing dental practice: It’s more than "just a cleaning"
  • Wendy’s innovative approach has the potential to powerfully, immediately change your bottom line

Wendy will teach you how to compete with corporate dentistry, profitably accept dental insurance and thrive in spite of crazy economic conditions.

Michael R. Dorociak D.D.S. M.A.G.D.

"Quenching Dentistry’s HOTTEST TOPICS"

A fast paced course designed for the general practitioner encompassing a variety of subject matter. Take home real world tips while focusing on the best materials, products and techniques in dentistry. Learn critical guidelines for LED curing lights, how to effectively evaluate all the medications our patients are taking and discuss favorite materials and techniques for fixed prosthodontics.

Consider if it is time to switch from PFM to all-ceramic crowns, review the best headlamps and determine if exodontia can be less traumatic and easier. This course is designed for those who operate in the trenches on a routine basis. Come and enjoy some of the hottest topics in dentistry in a practical, entertaining and highly useful format.

The objectives of this course include:

  • Evaluate new products and techniques
  • Perform procedures faster, easier and with higher quality
  • Go home reinvigorated about new concepts
  • List the hot topics you wish to include in your practice

This course is designed for those who operate in the trenches on a routine basis. You will come away with an appreciation of what works and what is best for your practice. Come and enjoy the hottest subjects in dentistry. The objective is simple: Learn today and use tomorrow!

Christine Taxin

"Maximize Practice Revenue"

In today’s challenging economy, two important aspects of dental practice management need examination – fees and insurance collections. When is the last time your practice raised its fees? Are you confident that you are collecting the maximum amount from your patients’ insurance benefits?

This course will help you overcome misgivings you may have about raising fees and teach you how to determine where they should be set.

Course objectives and outcome:

  • Review proper fee-setting considerations and methods
  • Establish basic knowledge of dental insurance
  • Examine typical insurance collection problems and how to avoid them
  • Attendees have a plan to implement a new fee schedule based on your practice’s community and level of care provided
  • Common mistakes with dental insurance are eliminated and staff know how to get the most out of patients’ dental benefits
  • Confidence that production goals that are set CAN be met!

The objective of this course is to learn how to set appropriate fees for your office and navigate your patients’ dental benefits to reach production goals.

 




Upcoming Events

"The Profit Masters of Dentistry Seminar" in beautiful LaJolla, California October 4,5, 2013
Spring Break Seminar

Testimonials

"Dear Woody, I was just excited and wanted to let you know that we started your scheduling system today and we set a new record. We did over $31,000 in a seven-hour day. We are on target to produce $3 million during our first year of coaching. All of the programs and systems have been incredibly helpful. Please say 'thanks' to Excellence in Dentistry Team."

Rich Boatman, DMD
Troy, Illinois

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