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Featured Products

“Selling Dentistry: Ethically, Elegantly, Effectively” by Janet Hagerman, RDH, BSDH

"Revealed At Last... The Unbridled Secret To Killer Case Acceptance”

(See what the treatment triad can do for you!)


Earn 2 CE Credits

Price: US$177.00

“Dental Coding: Tricks Of The Trade” by Roz Fulmer

"Dental Coding Tricks Of The Trade”

(How to maximize CDT codes to create a profitable practice)

Earn 2 CE Credits

Price: US$177.00

"Less Trauma, Less Drama! Oral Surgery Techniques to Eliminate Sweat and Stress" by Dr. Nathan Dallas

"Dr. Nathan Dallas Reveals How Any Dentist Can Be Their Own Oral Surgeon... Without The Trauma Or Drama”

(No hospital, no specialist... no problem!)

Earn 2 CE Credits

Price: US$177.00

"Banishing The Broken Appointment" by Dr. Rhonda Savage

"Are Broken Or Failed Appointments Just Human Nature... Or Can They Be Fixed?”

(Stronger systems equal stronger practices)

Earn 2 CE Credits

Price: US$177.00

"Your Fantastic Dental TEAM, What Makes It Work?" by Dr. Rhonda Savage

"Most Dentists Can’t Manage This... And As A Result Their Practice Is Doomed To Mediocrity”

(Most dentists complain about "this” but have no idea how to fix it)

Earn 2 CE Credits

Price: US$177.00

“Are You Well ‘LIKED’?” by Dr. Leonard Tau

"What Would YOU Do If A Patient (Or A Competitor) Ruined YOUR On-Line Reputation?”

(Well, it’s not as easy as you might think and sometimes "damage control” can hurt you!)

Earn 2 CE Credits

Price: US$177.00

“Cracking The Top 1%” by Dr. Mark Costes

"With Two Simple Changes, A Doctor Increased Net Income By $128,300 Without Increasing Production”

(Via this collections and overhead formula)

Earn 2 CE Credits

Price: US$177.00

Top Sellers

Reed, Dr. Omer

90 Second Crown Prep DVD

Price: US$47.00

Hoos, Jeffrey

Painless Injections DVD

"Now You Can Get Painless, Profound, Predictable Anesthesia Without Topical, The Wand, or VIBRA JET”

Price: US$77.00

Rossi, Bill

Smart Strategies and PPO Plays DVD 

Price: US$97.00

“Atraumatic & Efficient Oral Surgery: New Concepts & Technology For The General Dentist” by Dr. Karl Koerner

This Is Flat Out, TheBest Oral Surgery Course Ever!

(Why this Utah dentist has limited his GP practice to oral surgery for the past 15 years)

Price: US$77.00

Vertical Dimension of Occlusion Device

Here's A $20 Device That Accurately Measures VDO And Saves Big Cases, C & B Or Dentures!

Price: US$22.50

Welcome, Guest

Horrocks, Howie and Mark Dilatush

Horrocks, Howie and Mark Dilatush

Counterintuitive Thought -
Prerequisite To Effective Practice Promotion

Our PriceUS$147.00

A Presentation So Good, They Had To Present It Twice!
(How we avoided a riot at our "Spring Break-Survivor Seminar")

There I was resting comfortably in my room at the Orlando Hilton, when one of my team members put out the 911 call.  It seems that the room we selected for renegade marketers, Howie Horrocks and Mark Dilatush (New Patients Inc.), was too small!  About 75 people (including two very angry doctors) were upset that they couldn't get in to hear their presentation. 

     How was I supposed to know (in advance) that these two marketing gurus would be that popular?  After all, I've been "educated guessing" which speakers(s) to put in which size room for 19 years and I've usually gotten it right.  But not this time!

     So we offered to refund the unhappy guy's tuition or pay for his airfare back home, but that wasn't good enough either.  So what we ended up doing was twisting Howie and Mark's arms UNTIL they agreed to present the same presentation the next day!

      Thanks you guys so much! You prevented a riot - and saved our seminar!  So what did they have to say that was sooo important at a "Survivor Seminar?"

    Well, here's just a glimpse of what they covered:

  • Intuitive marketing beliefs and traps
  • How counter intuition works best in 2010
  • Why high fees may severely penalize you
  • Why low fees can give you a competitive edge IF they're NOT too low
  • Why the "insurance price" is often the "preferred price"
  • How demographics affect fees
  • Why females care more about quality and benefits rather than price
  • What three things surprised Howie and Mark in their consumer survey
  • What four things (marketing) you MUST do now
  • What surprised them?  The perceived value of technology
  • The Value Gap (an overview)
  • Why intuitive marketing budgets may no longer work
  • Why promoting to the middle or high end of the patient pool makes sense
  • Market during good and bad times: why?
  • How to build a "Rock Solid" practice
  • Why you MUST diversify your marketing budget for long-term success
  • Why the dentist to patient ratio is more critical now than ever before
  • How the marketing results you are tracking could be wrong!
  • How to calculate ROI?  Wait a minute! That's not right!
  • Which marketing is best?  "Cookie Cutter" or 100% "Custom Designed?"  (Sure about that?)
  • Why the power of the Internet is not realized by most dentists
  • Why an effective (not cute) website is mandatory

And a whole lot more!

No recommended products at the moment.
No recommended products at the moment.

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